At first I was thinking it was some sort of a joke. Then I realized that it makes some sense. Spray custom made for 3d printing: no perfume and more adhesion. Idea is to spray it on build platform and make objects stick to it better, which was sometimes done by applying regular commercial hair spray.
Web page seems to be under development without much information, but we will see will this product gain some traction or it is just vaporware (pun intended).
Here is a video of 3DLac spray in action:
Now there is a new spray product for enhanced adhesion to printebed called Dimafix.